We’re thrilled to announce that we’ve received support from the Estonian Business and Innovation Agency (EIS) for our project under the Creative Entrepreneurs Development Grant. This marks the beginning of an exciting journey as we take steps toward entering international markets.

What lies ahead?
Feasibility study and prototype development of a new international edutainment VR game
Optimising and scaling our product development processes
Adapting sales and marketing strategies for global markets
Upskilling our team and strengthening internal competencies
Launching and actively promoting a brand-new product

The total eligible cost of the project is €142,850.35, of which the maximum grant is €99,995.24. This support empowers us to become an even stronger partner in the world of immersive experiences — both in Estonia and internationally.

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Tomorrow marks the start of the 29th Museum Connections fair in Paris. Over 5,000 representatives from the cultural sector are expected to attend. For BLUERAY, this is our first time participating in the event. To be honest, we hadn’t even heard of this fair, which brings together professionals from our field, before now.

Our invitation to participate came from the IAAPA Expo in Amsterdam, where we were told that we fit perfectly into the list of exhibitors. The fair focuses on three main themes: museum life, museum shop, and museum technology.

Soon, we’ll find out just how open the French are to innovation.

This year’s motto for the fair is: “Let’s inspire tomorrow’s culture and tourism experience.” We love this idea, and that’s exactly what we aim to do at the event. Wish us luck!

The most significant achievements of this year include five exhibitions, three IT developments, and one virtual reality development project – the latter is especially important to us because it fulfilled a long-held dream of ours and our visitors – to move around in the virtual Oru Palace. The third part of our virtual time travel experience, “VR Toila 1938,” with the subtitle “The Inner Beauty of Oru Palace,” also earned us the title of “Best National Memory Awakener” at the Ida-Viru 2025 Best New Adventure competition.

Awards were also given to our partners, and we are keeping our fingers crossed for more in February.

We are happy to have contributed to the preservation of an important Estonian bridge (#Sindi-Lodja bridge).

To be honest, the Estonian market is becoming too small for us, which is why we participated in several international fairs this year. At the #AWE2024 fair, we had the opportunity to be among 15 companies introduced to journalists. It was a first-time and exciting experience. As experienced trade show experts advised us, consistency is important in old Europe. In January, we’ll participate in another international fair in Paris.

We are especially delighted with the thousands of satisfied VR time travel visitors, with the farthest ones coming from Australia, Mexico, and Brazil. The most important feedback of the year came from a VR guru who visited the realiti.express conference in Tallinn. He summed up our time travel experience, “This is the most meaningful VR application I have encountered in the world!”

Thank you for being with us. Have a wonderful New Year’s Eve and a joyful New Year!

About the role
As we’re taking on a new adventure, we’re looking for a 3D generalist to navigate us in the sea of undiscovered lands, storytelling VR-apps and so much more. We hope to find someone, who likes the opportunity to work with out of the box ideas in different areas (e.g., XR games, solutions for museums, etc.).
Work can be done from seven lands and seas, but it starts ASAP.

What you’ll be doing
Creating history related 3D assets while working within the new Unreal 5 Engine’s constraints.
As an expert in your field, you’ll strike a balance between quality and efficiency to get the greatest possible results in creating photorealistic views of the past within the restrictions of time and technology.

You’ll work alongside with the Creative Director, Lead Developer, Graphic Designer, and other 3D Generalists.

About you
1+ years of experience as a 3D generalist, or another 3D artist role responsible for creating VR-ready assets and worlds.
High quality portfolio demonstrating mech, 3D modelling and texturing.
Expert Modelling and UV skills in Blender.
Experience working with the game engine Unreal Engine 5.
Ability to translate concept, reference photos, artwork and etc into authentic 3D assets.
A team player, with a positive attitude and willingness to learn.
You share our love for XR, especially the visualization of history.
It’s a bonus if you have some of the following magic in your arsenal of experience: Unity, Houdini 19.5, BIM, AutoCAD, 3D laser scanning.

Seeing is believing
We would love to see your creative work. So, we ask that you provide for this work:
A portfolio (online is preferred)
A onepager with clear guidance about your specific responsibilities and contribution to the work within your portfolio.

About BLUERAY
You can read about past times from books, look at old photos and movies or listen to stories, but have you ever had a chance to step inside history?
The University of Tartu spin-off company BLUERAY develops XR applications in the cultural heritage and tourism sector and offers outdoor VR programs. Our time portals based on virtual reality offer an educational and experiential view back at the past. What makes the program unique is an innovative approach that introduces forgotten buildings and objects where they once stood.
We invite you to travel through time in our virtual time portals “VR Tallinn 1939/44”, “VR Toila 1938” and “VR Tartu 1913”. Our clients are tourism companies, museums, local governments, non-profit associations, and sectoral development organizations.

For more information: egle@blueray.ee

Now you can travel 200 million years back in time without even getting up from your couch. Just put on your VR-glasses and let us fly you from dinosaurs to Toila in 1938.

On the way you will pass by Dubai (~200 million years ago), Giza Pyramid (Egypt ~4500 years ago), Colosseum Amphitheater (Rome ~1800 years ago), Kukulkan Pyramid (Mexico ~1000 years ago) and Fort de Vaux battlefield (WWI in France 106 years ago) and you reach Oru Park in Toila (Estonia 84 years ago).

But if you want a really active weekend, step outside and head to Ida-Virumaa, Toila Oru park and experience the impact of time on the environment firsthand.

WATCH THE VR VIDEO

Meanwhile have a look at the Virtual Map and be inspired to start your own creative digital transformation journey.

• Masks must be worn indoors
• Please present the COVID certificate
• If you feel sick, please stay at home

More information: kriis.ee

The VR time travel is suitable for ages 6+.

An adventurous time travel “VR Toila 1938” is one of the best new adventures in Ida-Virumaa!